Lake Superior State University Athletics has announced a new partnership with Influxer, providing student-athletes with enhanced opportunities to capitalize on their Name, Image and Likeness (NIL) while further promoting the Lake Superior State Lakers brand.

Through the partnership, Lake Superior State student-athletes will have access to Influxer's innovative platform, allowing them to earn compensation through officially licensed apparel featuring their name and number. The platform simplifies the NIL process by handling product creation, fulfillment, customer service, and royalty payments, enabling student-athletes to focus on their academic and athletic pursuits.

The partnership represents another step in Lake Superior State University Athletics' continued commitment to providing a first-class student-athlete experience while preparing student-athletes for success both during and after their collegiate careers.

"We are constantly looking for ways to create meaningful opportunities for our student-athletes," said Lake Superior State Athletics Director Tory Lindley. "Our partnership with Influxer allows our student-athletes to build their personal brands while giving our fans another exciting way to support them. It's a tremendous resource that provides student-athletes with an accessible way to benefit from their name, image and likeness while strengthening the connection between our athletes and the Lakers community."

Fans will be able to purchase officially licensed apparel featuring participating Lake Superior State student-athletes, with a portion of every sale going directly to the student-athlete. This NIL gear can easily be ordered online through Influxer, or fans can visit The Laker Team Store, the university's new official on-premise home of the NIL store. The store offers a unique in-store experience featuring an interactive kiosk, access to merchandise, and engaging visuals showcasing the partnership and featured athletes. This collaboration with Influxer provides an easy and compliant avenue for supporters to invest directly in the success of Lake Superior State student-athletes while celebrating their favorite players.

"Influxer is proud to partner with Lake Superior State Athletics and create a meaningful NIL opportunity for student-athletes. As a former college athlete, I understand how valuable it is for student-athletes to have accessible ways to build their personal brands and benefit from their name, image, and likeness. Through officially licensed merchandise, Lake Superior State athletes will be able to connect more directly with their families, fans, and the broader Lakers community while earning from the support they have worked so hard to build," said Tyler Jaynes, Founder and CEO of Influxer.

The Influxer partnership complements Lake Superior State University Athletics' ongoing efforts to enhance the overall student-athlete experience through innovative partnerships and forward-thinking initiatives.

Shop and support Lake Superior State Lakers athletes: https://www.influxermerch.com/colleges/lake-superior-state-university

About Influxer

Influxer is an all-in-one NIL platform used by more than 75,000 athletes. Influxer produces officially licensed, personalized merchandise and pays athletes flat-rate royalties on every sale, at no cost to the athlete or the athletic department.