What is The Be Superior NIL Fund?

The Be Superior NIL Fund is the official Name, Image, and Likeness (NIL) collective supporting Lake Superior State University student-athletes. Hosted by Charitable Gift America (CGA), a trusted 501(c)(3) charitable organization, the fund creates meaningful NIL opportunities while promoting service, community impact, and charitable giving.
 

What makes The Be Superior NIL Fund unique is its commitment to giving back. Every LSSU student-athlete under contract with CGA donates at least 5% of their NIL compensation to a charity of their choice, allowing them to support causes that matter most while making a lasting difference in the communities that have supported them.
 

Every contribution—large or small—helps provide NIL opportunities that benefit LSSU student-athletes, strengthen Laker Athletics, and create a positive impact beyond competition. By pooling support from alumni, fans, businesses, and community members, donors play a direct role in helping student-athletes succeed both on and off the field.
 

With a pro bono Board of Directors bringing more than 100 years of combined nonprofit experience, Charitable Gift America is committed to ensuring every donation is managed with integrity, transparency, and full compliance.

Your support provides student-athletes with meaningful NIL opportunities that build leadership, professionalism, financial literacy, and real-world experience. Every opportunity helps prepare Lakers for success long after their playing days are over.

The Be Superior NIL Fund creates meaningful connections between Lake Superior State student-athletes, local businesses, alumni, and fans. Together, we strengthen the Upper Peninsula while creating opportunities that benefit both our community and our student-athletes.

The Be Superior NIL Fund is unlike any other. Every student-athlete under contract with Charitable Gift America contributes at least 5% of their NIL earnings to a charity of their choice, creating a ripple effect that extends far beyond athletics and into communities around the world.

Businesses and organizations can partner with student-athletes to build authentic connections with loyal Laker fans. NIL partnerships increase brand visibility, create engaging promotional opportunities, and demonstrate a commitment to supporting local student-athletes and the community.

Every contribution helps shape the future of Lake Superior State Athletics. Whether you're an alumnus, business owner, parent, or fan, your support creates lasting opportunities for student-athletes while leaving a legacy that will impact generations of Lakers to come.